Beauty Industry

The Summer Scents Have Arrived

Yankee Candle launches its Summer 2012 Fragrances, including Best Bright Fruits, Fresh Florals and Soothing Waters.

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By: Jamie Matusow

Editor-in-Chief

Surf’s up, summer is almost here and the Yankee Candle Company, Inc. welcomes the summer season with its new line up of fragrances for summer 2012. These new scents are inspired by one of three distinct experiences: the joy of youth, the tenderness of romance or the simplicity of the outdoors.

“Summer is a season all about having fun,” said Hope Margala Klein, senior vice president, brand, design and innovation for The Yankee Candle Company, Inc. “Our new scents provide a delightful way to bring the best the season has to offer into your home.”

Five scents are inspired by nostalgic flowers, vibrant fruits, and seaside vistas.

Loves Me, Loves Me Not – A fresh field daisy with pretty white petals just waiting to be pulled.
Pink Dragon Fruit – Colorful and intriguing … there’s adventure in the sweet aroma of this tropical fruit.
Wild Passion Fruit – This exotic passion fruit is blended with melon and mandarin.
Fruit Fusion – Berries, orange and lime make this sunny fruit blend refreshingly tart and sweet.
Oceanside – The warm, musky scent of calm sea air with touches of citrusy sunshine.

All fragrances are available for purchase immediately at Yankee Candle retail stores, specialty retailers and gift shops across the U.S. and via www.yankeecandle.com. Price: $10.99 MSRP, Small Jar; $24.99 MSRP, Medium Jar; $27.99 MSRP, Large Jar


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